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Terms of Service

Bloom Dating, Inc.

Effective Date: March 19, 2026 Last Updated: March 20, 2026

IMPORTANT: PLEASE READ THESE TERMS CAREFULLY BEFORE USING BLOOM.

California Subscriber Notice (Cal. Civ. Code §1789.3): The provider of the Service is Bloom Dating, Inc., headquartered in Utah. If you have a question or complaint regarding the Service, please contact us at support@bloom.date. California residents may also contact the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs in writing at 1625 North Market Blvd., Suite N 112, Sacramento, California 95834, or by telephone at (800) 952-5210.

CANCELLATION RIGHT FOR PREMIUM SUBSCRIBERS: If you purchase a Bloom Premium subscription, you have the right to cancel within three (3) business days of your purchase for a full refund. To cancel, email support@bloom.date with the subject line "Cancellation Request" within three business days of purchase. All refunds will be processed within ten (10) days of your cancellation request.

1. Agreement to Terms

These Terms of Service ("Terms") constitute a legally binding agreement between you and Bloom Dating, Inc. ("Bloom," "we," "us," or "our") governing your use of the Bloom mobile application, website, and related services (together, the "Service").

By creating a Bloom account, you agree to these Terms, our Privacy Policy, our Community Guidelines, and our Consumer Health Data Privacy Policy (together, the "Agreement"). Our Community Guidelines and Privacy Policy are incorporated into these Terms by reference and form part of this Agreement.

If you do not agree to these Terms, do not create an account or use the Service.

We may update these Terms from time to time. We will notify you of material changes by email or in-app notice at least 30 days before the changes take effect. Your continued use of the Service after the effective date of updated Terms constitutes your acceptance. If you do not agree to updated Terms, you may delete your account before the effective date.

2. Eligibility

To use Bloom, you must:

  • Be at least 18 years old (or the age of majority in your jurisdiction, if higher)
  • Have the legal capacity to enter into a binding contract
  • Not be prohibited from using the Service under applicable law
  • Not have been previously banned from Bloom for violating these Terms or our Community Guidelines

By creating an account, you represent and warrant that all of the above is true. If we discover that you are under 18 or have misrepresented your age, we will immediately terminate your account and delete all associated personal information.

3. Your Account

Account creation. You must provide accurate, current, and complete information when creating your account, including your real name and a valid date of birth (entered through a neutral date-entry field). You agree to keep your account information current.

Account security. You are responsible for maintaining the confidentiality of your login credentials and for all activity that occurs under your account. Notify us immediately at security@bloom.date if you suspect unauthorized access to your account.

One account per person. You may maintain only one Bloom account at a time. Creating multiple accounts is a violation of these Terms.

4. How Bloom Works

Single Mode allows you to create a profile, browse other users' profiles, send likes, match with other users, exchange messages, and plan dates with your matches.

Relationship Mode allows you and a partner to connect your accounts and access shared features including photo albums, calendars, lists, date plans, and private notes. Entering Relationship Mode deactivates your Single Mode profile, making it invisible to other users.

Date Planning allows you to suggest and plan activities with a match (Single Mode) or your partner (Relationship Mode) directly within the app.

We may modify, add, or remove features of the Service at any time. We will notify you of material changes that significantly affect your use of the Service.

5. Bloom Premium

5.1 Subscription Terms

Bloom offers a free tier and a premium subscription ("Bloom Premium"). Premium features are described in the app and may change over time.

5.2 Billing

Bloom Premium subscriptions are billed through Apple (App Store) or Google (Play Store) using the payment method associated with your Apple ID or Google account. Bloom does not directly collect or store your payment credentials.

Auto-renewal. Your subscription automatically renews at the end of each billing period (monthly or annually, as you selected) unless you cancel before the renewal date. The renewal price will be the same as your current subscription price unless we notify you of a price change in advance.

Your consent to auto-renewal is separate from your agreement to these Terms. By subscribing, you provide express, affirmative consent to the auto-renewal of your subscription at the stated price and billing frequency.

5.3 How to Cancel

You may cancel your subscription at any time. Cancellation takes effect at the end of your current billing period — you retain access to Premium features until then. To cancel:

  • iOS: Settings > Apple ID > Subscriptions > Bloom > Cancel Subscription
  • Android: Google Play Store > Profile > Payments & subscriptions > Subscriptions > Bloom > Cancel Subscription
  • In Bloom: Settings > Subscription > Manage Subscription
  • Email: support@bloom.date

Cancellation is designed to be as simple as the original sign-up process.

5.4 Cooling-Off Period and Refund Rights

3-day cancellation right. You may cancel your Bloom Premium subscription within three (3) business days (excluding Sundays and holidays) of your initial purchase for a full refund. To exercise this right, email support@bloom.date with the subject line "Cancellation Request" within the cancellation period. All refunds will be processed within ten (10) days.

Death, disability, or relocation. If a subscriber dies, becomes disabled and unable to use the Service, or relocates more than 50 miles from their location at the time of purchase, the subscriber (or their estate) may cancel and receive a pro rata refund of any prepaid subscription fees. Contact support@bloom.date with appropriate documentation.

State-specific refund rights. Residents of certain states may have additional refund rights under applicable law. We honor all state-mandated refund requirements. Contact support@bloom.date if you have questions about your refund rights.

5.5 Free Trials

If we offer a free trial, we will clearly inform you of: the trial duration, the subscription price that applies after the trial, and the date your payment method will be charged. We will send you a reminder before the trial converts to a paid subscription. You may cancel at any time during the trial without being charged.

5.6 Renewal Reminders

For subscriptions longer than one year, we will send a reminder 15 to 45 days before the renewal date. For free or discounted trials longer than 31 days, we will send a reminder 3 to 21 days before the trial ends. For all subscriptions, we will send an annual renewal reminder.

5.7 Price Changes

If we increase the price of your subscription, we will notify you at least 30 days before the price change takes effect. You may cancel before the new price applies without penalty.

6. Your Conduct

You agree not to:

  • Misrepresent your identity, age, or affiliations
  • Use the Service for any unlawful purpose
  • Harass, threaten, intimidate, stalk, or abuse any user
  • Post content that violates our Community Guidelines
  • Send unsolicited commercial messages or spam
  • Use the Service to promote or sell products or services
  • Create fake profiles or impersonate another person
  • Attempt to gain unauthorized access to other users' accounts or our systems
  • Scrape, crawl, or use automated means to access the Service without our written consent
  • Interfere with or disrupt the Service or its infrastructure
  • Upload viruses, malware, or other harmful code
  • Use the Service while under the age of 18
  • Use the Service if you have been previously banned

Violations of these rules may result in warnings, content removal, temporary suspension, or permanent account termination, at our sole discretion and in accordance with our Community Guidelines.

7. User Content

7.1 Your Content

"Your Content" means all information, text, photos, and other materials you upload, post, or transmit through the Service, including profile information, messages, shared photos, calendar entries, lists, date plans, and private notes.

You retain ownership of Your Content. By submitting Your Content to Bloom, you grant us a worldwide, non-exclusive, royalty-free license to use, reproduce, modify, adapt, and display Your Content solely for the purpose of operating, improving, and promoting the Service. This license is limited to what is necessary to provide the Service and does not grant us the right to sell Your Content or use it for purposes unrelated to the Service.

This license ends when you delete Your Content or your account, except: (a) to the extent Your Content has been shared with other users who have not deleted it (such as messages you sent or content in shared albums); and (b) for a reasonable period needed to remove Your Content from our systems (not to exceed 90 days after deletion).

We do not claim ownership of Your Content, and nothing in these Terms restricts your rights to use Your Content outside of Bloom.

7.2 Content Standards

Your Content must comply with our Community Guidelines and must not: infringe any third party's intellectual property rights, contain illegal content, include nonconsensual intimate images of any person, or violate any applicable law.

7.3 Shared Content in Relationship Mode

When you and your partner use shared features (photo albums, calendars, lists, date plans), both of you contribute to and access the shared content. Please review Section 14 of our Privacy Policy for detailed information about how shared data is handled, including what happens when a relationship ends or a partner deletes their account.

In summary: each partner owns the content they individually contribute. Both partners retain access to all shared content (including the other partner's contributions) in their keepsake archive if the relationship ends or a partner deletes their account. This reflects our belief that shared relationship content belongs to both partners who created and maintained it together.

7.4 Content Removal

We reserve the right to remove any content that violates these Terms, our Community Guidelines, or applicable law, without prior notice. We also reserve the right to remove content in response to valid legal requests, including DMCA takedown notices and requests under the TAKE IT DOWN Act.

8. Nonconsensual Intimate Images (TAKE IT DOWN Act)

Bloom has zero tolerance for nonconsensual intimate images ("NCII"), including AI-generated intimate images created without a person's consent.

Reporting. If you are depicted in intimate images posted on Bloom without your consent, you may submit a removal request by emailing safety@bloom.date or by using the in-app reporting function. Your request should include: a description of the content, its location on the Service (if known), and a statement that the content was posted without your consent.

Removal. Upon receiving a valid removal request, we will remove the reported content within 48 hours and make reasonable efforts to identify and remove any identical copies. We will also take steps to prevent re-uploading of removed material.

No retaliation. We will not penalize users who submit good-faith NCII removal requests.

9. Copyright and DMCA

We respect intellectual property rights. If you believe content on Bloom infringes your copyright, you may submit a DMCA takedown notice to our designated agent:

DMCA Designated Agent: Bloom Dating, Inc. Attn: DMCA Agent 10102 S Redwood Rd #95177, South Jordan, UT 84095 Email: legal@bloom.date

Your notice must include: identification of the copyrighted work, identification of the infringing material with enough detail to locate it, your contact information, a statement that you have a good-faith belief the use is not authorized, a statement under penalty of perjury that your notice is accurate, and your physical or electronic signature.

Counter-notification. If your content was removed and you believe the removal was in error, you may submit a counter-notification with the required elements under 17 U.S.C. §512(g).

Repeat infringers. We will terminate the accounts of users who are repeat copyright infringers.

10. Safety and Background Checks

No background checks. Bloom does not currently conduct criminal background screenings on its members. We do not verify the criminal history, identity, or background of any user. You should exercise caution when communicating with or meeting any person through the Service.

Safety resources. For detailed safety information, including guidance on protecting yourself from sexual assault, dating violence, and financial crimes, please visit our Dating Safety page, accessible from Settings > Dating Safety within the app.

Your safety is your responsibility. While we take steps to promote safety (see our Community Guidelines), we cannot guarantee the behavior or identity of any user. Always meet in public places, tell someone where you are going, and trust your instincts.

Fraud ban notifications. If we ban a user for fraudulent activity, we will notify members who communicated with that user within 24 hours of the ban, in accordance with Utah Code §13-67-105. This notification will include the banned user's profile identifier and a warning about potential fraud.

Reporting. You can report safety concerns through in-app reporting (available on every profile and in every conversation) or by emailing safety@bloom.date.

11. Account Termination

11.1 Termination by You

You may delete your account at any time through Settings > Account > Delete Account, or by emailing support@bloom.date. Account deletion is processed within 30 days. See our Privacy Policy for details on data handling after account deletion.

If you have a partner in Relationship Mode: Your partner will be notified that you have deleted your account. Your individual contributions to shared content will be removed or anonymized where feasible, while your partner retains access to the shared content in their keepsake archive. We recommend downloading any content you wish to keep before deleting your account.

11.2 Termination by Us

We may suspend or terminate your account at any time, with or without cause, including for:

  • Violations of these Terms or our Community Guidelines
  • Conduct that we determine, in our sole discretion, is harmful to other users, to us, or to third parties
  • Fraudulent, deceptive, or illegal activity
  • Creating multiple accounts after a previous ban

We may decline to disclose the specific reason for termination if sharing that information would compromise the safety or privacy of other users or our safety processes.

11.3 Effect of Termination

Upon termination, your right to use the Service immediately ceases. We are not obligated to provide refunds for termination due to your violation of these Terms, except as required by applicable state law (including the cooling-off period rights described in Section 5.4).

11.4 Appeals

If you believe your account was terminated in error, you may submit an appeal by emailing support@bloom.date with the subject line "Account Appeal" within 6 months of termination. We will review your appeal and respond within 30 days.

12. Intellectual Property

Our property. The Service — including its design, features, algorithms, code, graphics, logos, trademarks, and trade dress — is owned by Bloom Dating, Inc. and is protected by intellectual property laws. "Bloom," the Bloom logo, and "Grow Together" are trademarks of Bloom Dating, Inc. You may not use our trademarks without our prior written consent.

Your license to use the Service. Subject to your compliance with these Terms, we grant you a limited, personal, non-exclusive, non-transferable, non-sublicensable, revocable license to access and use the Service on your personal devices for your personal, non-commercial purposes.

Restrictions. You may not: copy, modify, or create derivative works of the Service; reverse engineer, decompile, or disassemble any part of the Service; remove any copyright, trademark, or proprietary notices; use our trademarks, logos, or trade dress without permission; frame or mirror any part of the Service; or access the Service through automated means (bots, scrapers, crawlers) without our written consent.

13. Third-Party Services

App stores. The Service is made available through the Apple App Store and Google Play Store. Your use of the Service is also subject to the applicable app store's terms of service. In the event of a conflict between these Terms and app store terms regarding the Service itself, these Terms control.

Third-party links. The Service may contain links to third-party websites or services (such as restaurants or venues suggested during date planning). We do not control and are not responsible for third-party services. Your interactions with third parties are solely between you and them.

Apple-specific terms. Apple is not a party to this agreement and has no obligation to provide maintenance or support for the Service. In the event of any failure of the Service to conform to applicable warranties, you may notify Apple and Apple will refund the purchase price (if any). To the maximum extent permitted by law, Apple has no other warranty obligation. Apple is not responsible for addressing any claims you or a third party may have relating to the Service.

14. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

We do not warrant that:

  • The Service will be uninterrupted, secure, or error-free
  • Any matches or connections will result in a relationship or meet your expectations
  • The information provided by other users is accurate, truthful, or reliable
  • Other users will behave safely, honestly, or respectfully
  • The Service will meet your specific requirements

No professional advice. The Service is not a substitute for professional relationship counseling, therapy, or legal advice.

15. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, BLOOM'S TOTAL AGGREGATE LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THE SERVICE OR THESE TERMS SHALL NOT EXCEED THE GREATER OF (A) ONE HUNDRED US DOLLARS ($100) OR (B) THE AMOUNTS YOU PAID TO BLOOM IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

IN NO EVENT SHALL BLOOM BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES, INCLUDING DAMAGES FOR LOSS OF DATA, GOODWILL, PROFITS, OR OTHER INTANGIBLE LOSSES, REGARDLESS OF WHETHER WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

Exceptions. Nothing in this section limits liability for: (a) death or personal injury caused by our negligence; (b) fraud or fraudulent misrepresentation; (c) any liability that cannot be limited or excluded by applicable law, including statutory consumer protection rights under state dating service contract laws, state privacy laws, or other mandatory protections.

Some jurisdictions do not allow the exclusion of certain warranties or limitation of certain damages. If these laws apply to you, some or all of the above disclaimers, exclusions, or limitations may not apply, and you may have additional rights.

16. Indemnification

You agree to indemnify, defend, and hold harmless Bloom and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorneys' fees) arising out of or in any way connected with: (a) your use of the Service; (b) Your Content; (c) your violation of these Terms; (d) your violation of any rights of another person; or (e) your conduct in connection with the Service.

We reserve the right to assume exclusive defense and control of any matter subject to indemnification by you, in which case you will cooperate with us in asserting any available defenses.

17. Dispute Resolution and Arbitration

PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS, INCLUDING YOUR RIGHT TO FILE A LAWSUIT IN COURT.

17.1 Informal Resolution First

Before initiating any formal dispute resolution, you agree to contact us at legal@bloom.date with a written description of your dispute, including your name, account information, and the relief you seek. We will attempt to resolve the dispute informally within 60 days. Neither party may initiate arbitration or litigation until this informal resolution period has expired.

17.2 Binding Arbitration

If we cannot resolve the dispute informally, you and Bloom agree to resolve any disputes through binding individual arbitration administered by the American Arbitration Association ("AAA") under its Consumer Arbitration Rules, rather than in court, except as provided below.

Arbitration is less formal than a lawsuit. There is no judge or jury, discovery is limited, and the arbitrator's decision is binding and enforceable in court.

How to start arbitration. Either party may initiate arbitration by filing a demand with the AAA. You may obtain AAA forms at www.adr.org or by calling 1-800-778-7879.

Fees. Bloom will pay all AAA filing, administration, and arbitrator fees for claims under $10,000. For claims over $10,000, fees are governed by the AAA Consumer Rules. In all cases, Bloom will pay fees beyond the initial filing fee that you would not have incurred in court.

Location. For US residents, arbitration will take place in the county of your residence or, at your election, by phone or video conference. For hearings that must be in person, you and Bloom will mutually agree on the location.

17.3 Exceptions to Arbitration

The following are not subject to the arbitration requirement:

  • Small claims court. Either party may bring an individual action in small claims court if the claim qualifies.
  • Sexual assault and harassment claims. In accordance with the Ending Forced Arbitration of Sexual Assault and Sexual Harassment Act (9 U.S.C. §§401–402), any dispute relating to sexual assault or sexual harassment may, at your election, be brought in court rather than arbitration. Courts, not arbitrators, shall determine whether a dispute falls within this exception.
  • Injunctive relief. Either party may seek injunctive or equitable relief in court for intellectual property infringement or unauthorized use of the Service.

17.4 No Class Actions

YOU AND BLOOM AGREE THAT EACH OF US MAY BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, CONSOLIDATED, OR REPRESENTATIVE ACTION. The arbitrator may not consolidate more than one person's claims and may not preside over any form of class or representative proceeding.

17.5 Mass Arbitration

If 25 or more similar arbitration demands are filed against Bloom within a 60-day period, the following procedures apply: demands will be grouped into batches of no more than 50; one demand from each batch will be selected as a bellwether case and proceed to arbitration; the remaining demands in each batch will be stayed pending the outcome of the bellwether; and the parties will attempt to use the bellwether outcomes to resolve the remaining claims through mediation before proceeding.

17.6 Opt-Out

You may opt out of this arbitration agreement within 30 days of creating your Bloom account by sending written notice to legal@bloom.date with the subject line "Arbitration Opt-Out," including your name and account email. If you opt out, you retain your right to bring claims in court.

17.7 Severability

If any part of this arbitration section is found unenforceable, the remaining provisions continue in effect. If the class action waiver (Section 17.4) is found unenforceable as to a particular claim, that claim (and only that claim) must be severed from the arbitration and may proceed in court.

18. Governing Law

These Terms are governed by the laws of the State of Utah, without regard to conflict of laws principles.

This choice of law does not deprive you of protections afforded by mandatory provisions of the laws of your state of residence, including consumer protection statutes, dating service contract laws, auto-renewal laws, and privacy laws. To the extent your state's mandatory consumer protections conflict with Utah law, your state's protections shall apply.

For California residents: To the extent required by California law, disputes arising in California may be adjudicated in California under California law.

Venue. For any disputes not subject to arbitration, the exclusive venue is the state and federal courts located in Salt Lake County, Utah, except where applicable law requires a different venue.

19. State-Specific Rights

Depending on where you live, you may have additional rights that cannot be waived by contract. This section summarizes key state-specific provisions:

California residents have a 3-business-day right to cancel Premium subscriptions (Section 5.4), the right to death/disability/relocation cancellation relief, and all rights under the California Consumer Privacy Act. Non-compliant dating service contracts are void under Cal. Civ. Code §1694.4.

New York residents have a 3-business-day right to cancel Premium subscriptions, and the right to access the Dating Service Consumer Bill of Rights or contact support@bloom.date to receive a copy.

Illinois residents have a 3-business-day right to cancel Premium subscriptions and relocation cancellation rights (maximum fee of $50 or 10% of unused balance).

Residents of all other states with dating service contract laws are entitled to all cancellation and refund rights provided by their state's law.

20. General Provisions

Entire agreement. These Terms, together with the Privacy Policy, Community Guidelines, and Consumer Health Data Privacy Policy, constitute the entire agreement between you and Bloom regarding the Service.

Severability. If any provision of these Terms is found unenforceable, the remaining provisions remain in full effect. The unenforceable provision will be modified to the minimum extent necessary to make it enforceable.

No waiver. Our failure to enforce any provision of these Terms does not constitute a waiver of that provision or any other provision.

Assignment. You may not assign or transfer your rights under these Terms. We may assign our rights and obligations under these Terms in connection with a merger, acquisition, or sale of assets, with notice to you.

Headings. Section headings are for convenience only and do not affect the interpretation of these Terms.

Survival. Sections 7 (User Content), 12 (Intellectual Property), 14 (Disclaimers), 15 (Limitation of Liability), 16 (Indemnification), 17 (Dispute Resolution), and 18 (Governing Law) survive termination of these Terms.

21. Contact Us

If you have questions about these Terms:

© 2026 Bloom Dating, Inc. All rights reserved.